A brand persona is the personification of your brand. He is responsible for the communication and the sensation that your product or service generates in the public. The main objective of it is to relate the values of your brand with the values of your consumers.
The name you bear, the tone in which you speak, the Clipping Path Service language you use, the content you create... There are many elements that influence its construction, therefore, making mistakes when creating a brand person can happen (and it is more normal than you think).
In this article, I have separated the 6 most common mistakes during the creation of a brand. Discover them and do not commit a single one!
1. Launch without prior planning
Brands that emerge in the market without doing any type of branding planning are much more frequent than you imagine. Even if you do a quick search on social media , you can easily find brands that don't really know who they are, where they're going, who they're talking to... They're lost! And the fault lies with the lack of preparation.