The founder of King Kong, Australia's fastest growing digital marketing agency, tells us what it takes to dominate the digital landscape and conquer the competition. Just outside Sabri Suby's office in Melbourne, a gong was struck. It echoes throughout the open-plan office space (even surrounding businesses can hear it) as its employees begin to stand and applaud. Welcome to the jungle. It is the headquarters of King Kong, Australia's fastest growing digital marketing agency. Traditionally in the office, the sales team strikes the gong to signal the acquisition of a new customer. But for founder Suby, it's much more than that. "That's something that I think is really important...not letting those little little victories ever get old," he explains.
“It's a victory. … It's kind of what we're all in there for, isn't it? To employee email database get new customers and change people's lives. Last year, King Kong raked in $7 million in revenue from its digital marketing campaigns, and this year its ambitious team of 42 direct-response writers, funnel hackers, designers, coders, SEO specialists, and more. others aim to surpass that. The team's intense motivation comes straight from the top: Suby is obsessed with his job, pursuing his goals with fierce intensity. He can create copy that will make you spend your money, make old-fashioned sales letters look forward-thinking, and incorporate battle metaphors into conversation in ways you wouldn't believe (a habit he attributes to his writing Context). “is probably one of the most… hyper-competitive industries on planet Earth,” he told Foundr.
The waters are bloody with competition. It's just that the market is awash in blood about space competitiveness. So yes, Suby doesn't mince words. His candor is one of his defining traits, in fact, along with his work ethic. The secret to his success is really no secret - Suby has been hustling since he was a teenager. From humble beginnings Raised by a single mother in the small Australian seaside town of Byron Bay, Suby witnessed the importance of a work ethic. His mother worked three shifts, but still arrived in time to prepare healthy meals for him and his sister. At 17, Suby began his foray into the business world as a telephone salesman, working in an old shipping container with 16 colleagues. "It was a full boiler room," he recalls. “The hum of production was almost deafening in there. »