Since last year, consumption has become a hot topic again. About 10 years ago, the main core of the consumption field was the channel. At that time, Qatar Phone Number List it was said that the channel is the king. As long as the channel network can be built well, there is nothing that cannot be sold. However, consumption has also become a Qatar Phone Number List hot spot recently (it may be that there are really no other hot spots during this period), in fact, some interesting changes have taken place in the channel. On many newly emerging social platforms, such as Xiaohongshu, WeChat, Taobao Live, Douyin, Kuaishou and other traffic platforms, they have Qatar Phone Number List opened the delivery function one after another, bringing great traffic dividends to emerging brands, becoming the Emerging important marketing and sales force for consumer goods. Today's article is about brands that have launched explosive models on social platforms in a short period of time.
The definition of explosion here refers to: out of stock in a very short period of time, the short-term sales may be the sum of the sales in the Qatar Phone Number List past year, and it has obtained over 100 million views on social platforms such as Weibo… …They are not the same as pure Internet celebrities selling goods. They are their own brands and also have offline stores. We sent out interview invitations to these companies, and some of them Qatar Phone Number List responded to our interviews immediately. Some of them are from the latitude and longitude department, and some are from the Hundred Million Colleges, and we also find it more interesting - such as the fragmented ice cream launched by Zhong Xuegao and the Ecuadorian pink diamond that was popular before; such as Zhiguan's durian shampoo and the interaction of Yi Yang Qianxi, Interestingly, the four-character brother is also the spokesperson for other daily chemical cleaning and care brands Qatar Phone Number List; for example, the mixed bird's nest toothpaste has accumulated sales of 60 million, and has won the platform and support of 11 stars. These companies have a common feature: they have a good understanding of traditional channels, but at the same time they are very familiar with one of the above social channels, they can all tell the unique features of this platform, and they know how to use content
This platform hits volume. We talked to them about how to build an online celebrity brand from 0 to 1, how to become a hit maker, and how to choose the most cost-effective channel. Below, Enjoy~~ Zhong Xue Gao Lin Sheng - Fragmented Ice Qatar Phone Number List Cream: 20,000 pieces sold in half an hour, 140 million Weibo reads Zhong Xuegao was established in March 2018. Chinese ice cream, Hermes in ice cream, has annual sales of over 100 million. In 2018, it became the No. 1 brand in both the number of notes and the number of sales in the food Qatar Phone Number List field of Xiaohongshu. On June 18 this year, Zhong Xuegao sold two million ice creams. How do new consumer products overwhelm products? How do brands cross the line of life and death for Internet celebrities? |【Low-key produced by Jingwei】 1. Why is Fragmented Ice Cream so popular? 1) Influential cross-border partners We have been trying to develop wine-flavored ice cream in the Qatar Phone Number List laboratory. It happened that the person in charge of our brand center and the senior management of Luzhou Laojiao met at a meeting, and everyone decided to jointly name it, because Luzhou Laojiao is a very good and traditional domestic brand. , Zhong Xuegao is also a new domestic brand.