At present, ToB companies generally use these 8 ways to acquire customers (the effect ratio is ranked from most to least): Baidu paid promotion, sales, content executive email list marketing (soft implantation such as practical dry goods/customer success stories/industry reports), hosting industry Summit/salon, referrals from clients/friends, official website, upstream and downstream partners, and other third-party advertisements. What I want to talk about today is the executive email list ninth type, the private domain traffic matrix. We are a "strong operation" company without a marketing department and sales department.
In the company's customer acquisition and communication, I designed a private domain traffic operation matrix to attract customers to actively seek cooperation with us. Many of executive email list them are like Procter & Gamble and Taiping Insurance. , Jingdong Finance, Weibo/Weishi and other major customers of Tencent's multiple business departments. Reduce content production cost through UGC content community → content is distributed on centralized traffic platform to acquire new users. Accumulated in more than 20 "WeChat executive email list personal accounts" (each personal account 3-5 thousand friends). Community operation builds user stickiness → 300~500 customers.
Who actively consult and cooperate with each other every month. Jian Feng: How do B-end companies build a private domain traffic matrix to acquire a large number of executive email list customers? (As shown in the figure: Private domain traffic matrix) However, the matrix is not built all at the same time in one day. Next, I will explain in detail the sequence and key points of our construction of ToB private domain traffic, and how to realize the self-growth of enterprise customers. 1. Content Community Content is the most frequent demand of practitioners in various executive email list industries Jian Feng: How do B-end companies build a private domain traffic matrix to acquire a large number of customers? The services and products of many ToB companies are low-frequency needs.