This is the power of speaking out. An example that I think is cool is the community of the retail brand Chubbies. Chubbies specializes in men's shorts, and its brand is aimed at vacationers who like to party on hot weekends by the lake. Interviewed with Chubbies founder Tom Daniels on episode 269 of the Smart Passive Podcast. After Tom Montgomery, I learned that they had developed a huge fan base with the strongest centripetal force in retail.
Every time the company launches a new product, this fan base goes into a frenzy. But what I really find impressive is not how many fans they have, but the way they build a fan base. Chubbies can foster a loyal community simply by having their community members take the lead. On this point, Tom said in an interview: In the world of IG, one of the things whatsapp list we've noticed from the beginning is that as soon as people get a product, they start sending us pictures of their fittings. That was really fun, and they were really a group of fans who played all over the world and played their cards out of line. And that's the source of our IG's vitality. You go to our IG, nine and a half of ten photos are contributed by fans. In 2015, Chubbies took the concept of having community members as protagonists to a whole new level: Whether it's via email or IG, we want to put the community at the forefront.
We took this approach to the fullest in 2015, when we hired male customers or brand fans from the community as product models, which meant that our models were amateurs. I also try to replicate this routine in my own field. OK, I can't use the amateur model part, but I can do it with community members as the protagonists. Podcast is a good stage for the "smart passive income" community to have a chance to show their faces, and we invite them to share their successful experiences on the show from time to time.