Voice Search enables you to perform searches on the Internet by verbally stating a specific question on your smartphone or voice-enabled device.
This feature allows more and more businesses to optimize their websites to rank in search engines.
Statistics collected by Backlinko show:
40% of adults use voice search every day.
52% use voice search while driving.
65% of consumers between the ages of 25-49 use a voice-enabled device for daily calls.
According to Statista, the main reason people prefer to use voice search is that it is faster than typing on a website.
Before laying out strategies on how to b2b email list optimize your website SEO-wise for voice search, let's take a look at the most important devices and virtual assistants. This will help you better understand how these devices work and the additional features they have.
Top 5 Voice Search Devices
Amazon Alexa and Echo
Alexa is Amazon's virtual assistant. You can work by asking it questions or issuing commands. Typically, an Alexa device can be activated using a wake word such as "Alexa" or "Amazon" or "Alexaake". Statistics show that Amazon Echo gets 64% of queries answered correctly.
Alexa is able to play radio, play music, set timers and alarms, get tailored news, ask questions, control smart devices in the b2b email list home, make phone calls, play games, and more, play audiobooks, track real-time information, and more. You can also extend Alexa's capabilities by installing "skills."