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Rupa Islan
Jul 30, 2022
In Authors Forum
On August 21, the news to whom Baidu Waimai was sold for a long time finally settled. Ele.me acquired Baidu Waimai. At this point, the killing of the three countries in the takeaway Jianghu has turned into a fight between two tigers. Drop, fast plot development. But both sides seem to have voiced their impossibility. According to the food delivery market Buy email list report for the first half of 2017 released by iResearch, Ele.me maintained its lead with a 41.7% share, followed by Meituan with 41%, and Baidu Waimai still maintained a 13.2% share. Now Ele.me and Baidu Waimai are merged, and the share will exceed 50%. Interestingly, although Meituan Waimai had a lower market share than Ele.me before the merger, Meituan had no intention of participating in the offer when Baidu Waimai was rumored to be sold. Well, after talking about the background, it is time to talk about the troubles of Ele.me and Meituan Takeaway. Of course, it is not about deep strategic and market thinking, but from a small starting point. Different products, so as to explore the respective troubles of Ele.me and Meituan. Based on the theory of "butt determines head", behind the behavior of the product is the solution to the current dilemma. There is no need to consider the big strategy and other aspects. The product manager can completely regard the product as the answer to the problem, and go from the answer. Reverse the problem, reverse the deduction logic of the product, and infer the core problem behind it.
From the red envelope design logic, look at the troubles  content media
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Rupa Islan

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