Apr 12, 2022
In Authors Forum
Weibo previously defeated Tencent Weibo through the advantage of celebrity influence. Weibo has accumulated a large number of celebrity resources over the years, and is also very experienced in the ability to repackage content. How to hype a topic and let more users contact To this topic, and then reproduce the content on this topic. Sina is professional in this matter. The Weibo hot search management rules published by Weibo administrators show that Weibo hot searches are calculated based on the real behavior of users, real-time discovery of hot content on the Weibo platform that is receiving widespread attention, and a real-time list is formed. Keywords or topic words that are searched and discussed by a large number of netizens may become hot search terms; hot search terms are generated by netizens' search behavior and discussion behavior, or by topic moderators. The algorithm mechanism will calculate the comprehensive popularity of all hot words, including data indicators such as search volume, blogging volume, interaction volume, reading volume, etc. It is calculated once every minute, and the top 50 are displayed . The ranking algorithm includes strict drainage and anti-spam mechanisms to job title email list ensure fairness and objectivity. In addition, in addition to the ranking of the hot search list, there are two advertising resource slots , one under the 3rd hot search term and one under the 6th hot search term, in which commercial advertisements will display the "business" label. The advertising resource slot does not participate in the ranking competition of hot search, nor does it affect the calculation of the popularity of other words. Weibo also emphasized that there is no commercial sales location in the hot search ranking . But the negative public opinion about Weibo hot search has never stopped. Still many netizens believe that spending money can suppress or even withdraw hot searches . According to Southern Metropolis Daily. It is much more difficult to simply and rudely rely on the navy to rush to the hot search, and setting the agenda through KOL (Key Opinion Leader/Marketing Account) has become a new choice for "hot search". To put it simply, businesses that provide services such as "Weibo Marketing" and "Hot Search Promotion" can be found on the e-commerce platform. They can help plan more attractive topic entries and select a batch of marketing accounts with suitable content. Make forwarding copy, and then forward it uniformly at the same time period, "impact" the hot search list.