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sifat
Mar 06, 2022
In Authors Forum
They say that Meghan Markle and Prince Harry’s recent royal tour of New Zealand cost the taxpayer one million dollars. Was it money well spent? While it may not be that much relative to the nation’s operating allowances from 2018 until 2021, which are all in excess of NZ $2B (that is, two thousand million a year), it’s still enough to warrant looking at what we got in return – if anything! Today, we’re going to take a look at the marketing and tourism impacts that the tour has had on the country, by looking at the data through the ol’ digital marketing lens. Where Does Popular Opinion Lie? Before we get into the search data, let’s explore the social context of our question. According to Stuff, almost half of Kiwis think the tour was misplaced funding. Their data was drawn from a 1News Colmar Brunton poll, which returned a figure of 48% for the tour, and 39% against, with the remainder unsure. This interview ran from October 15th to 19th and had a sample size of 1006, contacted via landline or mobile phone. Noteworthy, perhaps, that the informal poll running in the Stuff article had a sample size of 8700, as of the time of writing. The same divide appears, though more Philippines Photo Editor pronounced: 59% against the tour, 41% for – over the half-way mark. stuff royal tour poll Source: Stuff NZ This is important to investigate for a number of reasons, not the least of which is the politics surrounding the question. Stuff’s article framed the choice as “the royals are important,” and “there are more pressing things to spend money on,” which implies a certain homogeny to the discussion; namely that the only reason someone might welcome the tour is that they support the Royal family. Certainly, the poll data suggest the tour was primarily supported by those who are upper-class, right-wing, and 55 years and up. The implication is that this demographic is more likely to support New Zealand’s status in the Commonwealth – and relationship to the Crown – out of hand. We need to identify this framing of the question, as we wish to frame things in a different way, and posit that the past month’s visit by the Duke and Duchess of Sussex was worth the price tag for all Kiwis, regardless of their support of the monarchy.
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sifat
Mar 06, 2022
In Authors Forum
A new feature on Google is the featured snippet that heads the search engine results page. When a web browser types in a question, such as ‘What is a featured snippet’, an answer will appear in a box. Google crawls through websites to find the best answer and places this above all the other results. Known as position 0, this position is highly coveted for obvious reasons. A featured snippet is a fantastic way to drive more organic traffic to your website, but you can opt out of it by adding a meta tag to the head of your page. Isn’t everything more appealing when you have the option of not doing it? So smart, Google. You have more chance of securing position 0 if your website is already ranking highly. It doesn’t necessarily have to be first and it doesn’t have to have a strong domain – at the end of the day, it’s all dependent on the written content. But before you begin reworking your content, check if your website already has any rankings at position 0. There are two ways to do this. The manual way is to check through Google Search Console, in the Search Analytics Report. The second, easier way is to use a tool called SEM Rush. For more on how to check your rankings, read more here. If you’re not there yet, then we can begin working Photo Editing Services on earning position 0. While scoring this position isn’t something that can be guaranteed, there are ways to increase your chances. Here are three ways to work your way to the top: Summarise the Answer of a Question in One Paragraph Provide a concise summary to the answer of a question in one paragraph. One paragraph is all the featured snippet will hold, so make it informative but keep it direct and short. Don’t try to be clever by answering the question in a roundabout way. Google won’t understand it and certainly doesn’t have the time or patience for it. Include keywords and phrases and get to the point and get to it fast.
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